One week before launch: Send an email to remind your audience of upcoming events and their eligibility for secret deals or specials. 3 days before launch: Send another email to share the details of the transaction and let your supporters know the exact time of launch. Release day: Send an email at launch to let people know that it’s time to go live. A good release email has a strong call to action and a high-resolution photo to make people excited about the project. These early emails not only helped generate expectations. By providing different price points before launch, you can measure people’s reactions and get a true market estimate of the value of your product.